Astrokings

Ads for UA and ASO

Selection of creativities done at Tilting Point as 2D Marketing Artist. Here you have a mix of static ads, for App Store Optimization and User Acquisition, google and socials mostly.

For UA, the usual workflow that we went through, was to create a sketch, and wait for approval. Then, the next stage was to polish it to final. The usual sizes were five, and if it was a hit, we could make variants or more sizes for different media.

For ASO, the workflow was a bit different, since the sketches were sent from the ASO team. In ASO, sometimes we had the chance to play with Blender for the creativities, and some others were just some resizes.

Apart from the fast-paced ads, made with the assets that we had, we also made custom creativities. Those were new ads with assets created from scratch, that would become part or the game, or in disposal for the static team and for the video team.

Static ad, versus

Static ad, versus with stats

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